Mystery Solved: does it matter what day you book your flight?

There is a (possibly truthful) legend that you should book your flights on certain days of the week or certain times of day. Well, I tried to test this theory in the simplest way possible. I looked up airfares from Calgary to Vancouver for two airlines, AirCanada and WestJet, at the same time of day (10 am) on 3 days of the week: Sunday, Tuesday, and Wednesday.

Sunday:

The weekend is supposed to the WORST time to shop for flights. Both WestJet (WJ) and AirCanada (AC) have comparable prices on Sunday. AC has a couple of more expensive flights (the range is from 169-205); however, WJ’s cheapest flight is 18 cents more than AC.
Sunday

Tuesday

So, I heard Tuesday IS the best day to buy tickets. Is this true? YES. The flights are CHEAPER. AC comes in at $154, 15 dollars cheaper than before. And WJ has a similar trend, with all tickets across the board coming in at $154.48.

Tuesday

Wednesday

After Tuesday, prices even out and remain stable.

Wednesday

 Do you shop on a specific day of the week? If so, which one??

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